Going Beyond Grants

Raising Money from Major Donors, Legacies, Corporate Support & Sponsorship, Trading & Events

This 4 week e-learning course will help organisations whose funding is mainly grant-based to widen their income streams. Successful case studies show you how to approach major donors, introduce merchandising and trading, legacies, events, corporate support and sponsorship. The course invites you to work on your own projects, plans and literature.
Delivered in an online classroom led by a fundraising expert, you will learn:

How to run a Major Donor campaign
How to approach companies and produce a sponsorship appeal
How to plan profitable events
How to select successful merchandise and trading options
How to prepare legacy fundraising literature

Who is it for:

Charity fundraisers, project staff, committee members and volunteers who wish to diversify their fundraising efforts. Suitable for those with no or limited experience.

Course Programme and Outcomes

Week 1 Diversifying Your Funding Base
Week 2 Fundraising from Individuals: Major Donors & Legacies
Week 3 How to Attract Corporate Support & Sponsorship
Week 4 Raising Income from Merchandise, Trading & Events
Assignment Options A choice of assignments, each focusing on one aspect of the course

What you will gain:

A Level 3 NCFE Award
• How to run a Major Donor campaign, including prospect identification, engagement, and “the ask”
Identify the characteristics of corporate fundraising
Identify your key selling points and package your group’s work
Make an approach for corporate support
Maximise the role of celebrities, marketing and promotion
Assess the community fundraising potential of your organisation
How to plan a profitable event
The legal issues surrounding charity trading
Critique examples of successful merchandising
Examples of ‘Will to Give’ Literature
How to introduce positive legacy promotion

What you'll need to participate:

3-4 hours of free time for each week of the course
Access to a PC and internet connection
You can study from home, work or your local library
You choose when to logon to the course website and are not restricted to days or time slots
Suitable for anyone who can use email and surf the Internet

You can read more about studying online.

Assessment and Accreditation

Certification from the NCFE requires completion of online assignments and a learner diary. All assignments are submitted via the internet. Feedback is given to you in the same way, so you receive speedy and secure feedback on your learning. All assignments are designed to help you learn and apply concepts from the course to your own practice. The learner diary gives you the opportunity to demonstrate knowledge, understanding and skills you have developed during the course.

Enrolment

Courses run throughout the year. Click here to see a list of course dates and fees. You can register online now for any of our courses. We will then send you an invoice, and when payment is received you will be enrolled on your chosen course.